Rob Marshall has spent the past six years looking at the impact of the digital revolution on public broadcasting and traditional media.

He is currently writing the research up for a Doctor of Philosophy at the University of Sheffield Department of Biblical Studies.

The digital revolution has seen consequent changes effecting newspapers, television, music, books and radio.

Rob therefore looks at how radio will continue to rise to the challenges and new opportunities posed by digital technology.

The audience has changed and is changing. Advertisers have a multitide of options. People have huge choices to decide on their point of access.

Click here  for Rob’s blog.

Click here for the YouTube channel.